Why Teradek RT is Perfect for Time Sensitive Cinematography
“Our goal was to capture something that really represented New York life. When people think of the U.S.A, New York is the quintessential city that people associate with living in America. It has a ton of history, culture, and most importantly for us, iconic landmarks that people will easily recognize on a local and international commercial.” - Jeremy Carey, founder & director of Ironclad.
The master cinematographers at Ironclad (@thisisironclad) are back with another awesome production, this time with Anthem Blue Cross & Blue Shield for a commercial set in the heart of New York City. And as anyone who’s been to The Big Apple knows, things move fast in this city!
Filming in public spaces in NYC isn’t an easy task. Things change at a moment’s notice; from unpredictable weather to spontaneous traffic jams, sudden changes can really upset shoots one after another. Combine that with clients in a tight deadline, and you’ve got a hectic production to work with.
But this wasn’t an issue for Ironclad, despite having a chunk of their shot list change on the fly. Shooting at 20 different locations over the course of 3 days, the production team needed to be quick and adaptable while capturing the very life and soul of New York in their cinematography. What’s their secret? Keeping everything wireless!